INFINITY BRIDGE

Privacy Policy

‌Effective Date: September 27, 2026‌

Welcome to the privacy policy of INFINITY BRIDGE LIMITED, operating the e-commerce website available at www.infinitybridgeshop.com. We are committed to protecting the personal data and privacy of every customer who browses, shops and interacts with our platform, which specializes in practical, thoughtfully designed small kitchen tools ranging from silicone basting brushes, precision peelers, multi-functional measuring spoons to refrigerator organizer bins. This policy is designed to clearly explain how we collect, use, share, protect and manage your personal information, in full compliance with applicable global data privacy regulations including the EU General Data Protection Regulation (GDPR), California Privacy Rights Act (CPRA) and other relevant jurisdictional requirements. By accessing and using our website, you acknowledge that you have read, understood and agree to the practices described in this document.

1. Introduction: Our Commitment to Privacy

At INFINITY BRIDGE LIMITED, we believe that privacy is a foundational right for all our users, not an afterthought. We integrate privacy protection into every stage of our business operations, from website design to order fulfillment, to earn your trust and build long-term operational resilience. Our registered details are as follows, for your reference when you need to contact us regarding any privacy-related inquiry:

  • Full Company Name: INFINITY BRIDGE LIMITED
  • Registered Address: 2 Boíreann Bheag, Roscam, Co. Galway, Galway, H91 XAP9, Ireland
  • Contact Email: [email protected]
  • Contact Telephone: +353 87 352 7318

We do not collect any personal data without a clear, valid legal basis, and we never process your information in ways that are unfair, transparent or outside of the purposes explicitly disclosed to you at the point of data collection. This policy applies to all personal data collected via our website, related customer service channels and any interactions you have with our brand, whether you are a casual browser, a one-time purchaser or a returning registered user.

2. Types of Personal Data We Collect

We only collect information that is necessary to deliver our kitchen tool products and related services to you, and we clearly outline all categories of data we process below:

2.1 Data You Provide Voluntarily

This refers to all information you actively submit to us when you interact with our website:

  • Account registration data: If you create a My account profile on our site, we collect your full name, email address, contact phone number, and password (stored in encrypted form) to manage your account.
  • Order transaction data: When you complete checkout to purchase our silicone brushes, measuring spoons, peelers or other kitchen products, we collect your full delivery name, shipping address, billing address, payment details (we do not store full credit card numbers locally, all payment processing is handled via certified, secure payment gateways), and order specific information including product selections, order value and purchase notes.
  • Communication data: When you send us inquiries via our Contact page, submit feedback, or reach out to our customer support team, we collect the content of your messages, your email address and any additional information you choose to share with us to resolve your query effectively.
  • Preference data: If you opt in to receive our marketing newsletters about new kitchen tool arrivals, exclusive promotions or cooking tips, we record your email address and any stated preferences you share to customize our communications for you.

2.2 Data We Collect Automatically When You Visit Our Site

When you browse www.infinitybridgeshop.com, we automatically gather limited technical data to optimize your user experience and keep our site secure:

  • Device and log data: We collect information including your IP address, browser type and version, operating system, time zone setting, language preference, referring website addresses, pages visited on our store, time spent on pages, click paths and other technical diagnostic data.
  • Cookie and tracking data: We use strictly categorized cookies on our site, including strictly necessary cookies that support core shopping functions such as maintaining your cart status during your visit, functional cookies that remember your preferred settings, and optional analytics cookies that help us understand how users interact with our product listings for silicone brushes, measuring spoons and other items. All non-essential cookies will only be activated after you provide explicit, unambiguous consent.
  • Location data: We process approximate geographic location data derived from your IP address to display pricing in relevant local currencies (such as the Euro pricing visible for our EU-based customers) and provide appropriate localized shipping information.

3. Legal Bases for Processing Your Personal Data

In full alignment with GDPR requirements, every data processing activity we conduct has a clear, valid legal basis, which we explain explicitly below:

  1. ‌Necessity for Contract Performance‌: Most of our core processing activities are carried out to fulfill the sales contract we enter into with you when you place an order on our site. This includes processing your shipping address to deliver your purchased kitchen tools, processing your payment details to complete transaction settlement, and sending order confirmation, shipping tracking and post-purchase support messages to you. Without this data, we would be unable to fulfill our obligations to deliver the products you order from our store.
  2. ‌Legitimate Interests‌: Where permitted by relevant data protection laws, we process your data based on our legitimate business interests, provided these interests do not override your own privacy rights. These legitimate interests include: preventing fraudulent transactions to protect both your security and our business safety, conducting limited anonymized analytics to improve our website functionality and make our product browsing experience smoother, sending you service-related notifications such as updates to our shipping policy, and responding to your support inquiries efficiently to maintain a high standard of customer service. We always conduct a strict balancing test before relying on legitimate interests as a legal basis, to ensure your privacy rights are fully protected.
  3. ‌Explicit User Consent‌: For any processing activities that are not covered by the two bases above, we will only process your personal data after you provide clear, explicit, revocable consent. This includes sending you optional marketing newsletters about our new kitchen product arrivals, using non-essential analytics cookies, and sharing your limited data with advertising partners for cross-context behavioral advertising, where applicable. You have the full right to withdraw this consent at any time, via the consent management settings on our website, or by sending an email to our designated privacy contact at [email protected]. Withdrawing consent will not affect the lawfulness of processing activities conducted before your withdrawal.
  4. ‌Compliance with Legal Obligations‌: We may process your personal data when it is necessary for us to comply with a legal obligation that we are subject to, such as retaining transaction records for tax and accounting purposes, or responding to a valid, lawful request from a regulatory authority.

4. How We Use Your Personal Data

All personal data we collect is only used for the explicit, transparent purposes disclosed at the time of collection, and we will never repurpose your data for uses that are incompatible with these original purposes:

  • To process, confirm, fulfill and track your orders for our kitchen tools, including arranging shipping via our partnered carriers, handling post-delivery issues such as missing or damaged items, and processing refund requests in line with our publicly available Refund and Returns Policy.
  • To manage your registered My account on our website, allowing you to view your order history, save your preferred shipping addresses, and easily re-order your favorite kitchen gadgets such as silicone basting brushes or precision measuring spoon sets.
  • To optimize the functionality, security and user experience of www.infinitybridgeshop.com, including troubleshooting technical errors, testing new features, and ensuring that our product listings for peelers, fridge organizers and other items load correctly for users across different devices.
  • To send you non-marketing service notifications, including critical updates about changes to our Terms of Service, Shipping Policy, this Privacy Policy, or alerts related to disruptions that may impact your placed orders.
  • When you have provided explicit consent, to send you optional marketing communications including announcements about new kitchen product arrivals, exclusive promotional offers, seasonal cooking tips, and limited-time discounts that may be relevant to your interest in small kitchen tools. You can opt out of these marketing emails at any time by clicking the unsubscribe link included at the bottom of every marketing message, or by contacting us directly.
  • To verify user identities, detect and prevent fraudulent transactions, unauthorized access, and other abusive activities that could harm our users or the security of our e-commerce platform.
  • To comply with all applicable legal, regulatory, audit and law enforcement requirements that we are bound to follow.

5. Disclosure and Sharing of Your Personal Data

We will never sell your personal data for monetary compensation without your explicit, opt-in consent, and we only share your information with strictly limited categories of third parties, as outlined below. Before any data sharing takes place, we ensure that all third-party recipients implement appropriate technical and organizational security measures to protect your personal data:

  • ‌Trusted Service Providers‌: We share necessary personal data with vetted, reliable third-party vendors that help us operate our e-commerce business, including: payment processors that handle secure checkout transactions, shipping and delivery carriers that transport your ordered kitchen tools to your provided address, email service providers that help us send order confirmations and optional marketing communications, cloud hosting providers that store our website and customer data securely, analytics providers that help us analyze anonymized site usage trends to improve our service, and IT support teams that maintain the security of our website infrastructure. We have signed formal Data Processing Agreements (DPAs) with all these service providers, to legally bind them to comply with all applicable data protection requirements, and ensure they only process your personal data according to our explicit instructions.
  • ‌Legal and Regulatory Authorities‌: We may disclose your personal data if we are required to do so by a valid, lawful court order, regulatory investigation, or other legal obligation, or when disclosure is necessary to protect our legal rights, the safety of our users, or to defend against ongoing legal claims.
  • ‌Business Transfer Scenarios‌: In the event of a merger, acquisition, or sale of all or part of our business assets, your personal data may be transferred to the relevant succeeding entity. We will provide you with advance notice of any such change of ownership or control, and ensure that your personal data continues to be protected under equivalent privacy protection standards.

We explicitly confirm that we do not share your personal data with any third-party recipients outside of the categories listed above, and we never transfer your personal data to unregulated third parties or data brokers for unauthorized secondary usage. For users located in California, under CPRA definitions, we do not “sell” your personal information for monetary value, and any limited sharing of data with advertising platforms for cross-context behavioral advertising is only conducted after you provide your explicit opt-in consent, and you retain the full right to opt out of this type of data sharing at any time.

6. Your Rights Over Your Personal Data

Depending on your geographic location, you are entitled to a comprehensive set of statutory data rights, which we are fully committed to respecting and facilitating. These rights apply equally to all our users, and we will never discriminate against you, deny you access to our products or services, or charge you higher pricing solely because you choose to exercise your privacy rights:

6.1 Rights Available to All Users

  • ‌Right of Access‌: You have the right to submit a request to receive a clear, transparent copy of all the personal data we hold about you, alongside full details of how we process that information, who we have shared it with, and how long we retain it.
  • ‌Right to Rectification‌: If you find that any of the personal data we hold about you is incomplete, inaccurate or out of date (for example, your shipping address or contact phone number has changed), you have the right to request that we correct and update that information promptly. You can also edit most of your personal details directly via your My account dashboard on our website.
  • ‌Right to Erasure (Right to be Forgotten)‌: Under specific circumstances, you have the right to request that we permanently delete all or a portion of your personal data from our systems. This applies when the data is no longer necessary for the original purposes we collected it for, when you withdraw your consent for the relevant processing activity, or when you object to processing based on our legitimate interests and we do not have an overriding compelling legal reason to continue processing the data. We will only retain your personal data after an erasure request if we are legally required to do so, for example to comply with mandatory tax or accounting record retention rules.
  • ‌Right to Data Portability‌: You have the right to request that we provide all the personal data you have submitted to us, in a structured, commonly used, machine-readable format, or where technically feasible, to transmit this data directly to another data controller designated by you.
  • ‌Right to Restriction of Processing‌: You have the right to request that we temporarily pause processing of your personal data, in scenarios where you contest the accuracy of the data, where the processing is unlawful and you oppose erasure of the data, where we no longer need the data for our original processing purposes but you require it to establish, exercise or defend a legal claim, or when you have objected to processing based on our legitimate interests, during the period while we verify whether our legitimate grounds override your rights.
  • ‌Right to Object‌: You have the right to object at any time to processing of your personal data that we conduct based on our legitimate interests. If you raise an objection, we will cease processing your relevant personal data immediately, unless we can demonstrate compelling, legitimate grounds for the processing that override your own privacy rights, or the processing is necessary for us to establish, exercise or defend legal claims. You also have an absolute right to object to any processing of your personal data for direct marketing purposes, at any time, free of charge.
  • ‌Right to Withdraw Consent‌: For any processing activity that you previously provided explicit consent for, you have the full right to withdraw that consent at any time, via our website consent management panel, or by contacting us directly.

6.2 Additional Rights for California Residents (CPRA Compliance)

In addition to the rights listed above, residents of the State of California are granted additional specific rights under the California Privacy Rights Act:

  • You have the right to opt out of any sale or sharing of your personal information for cross-context behavioral advertising. A clear, easily accessible “Do Not Sell or Share My Personal Information” link is prominently placed in the footer of every page on www.infinitybridgeshop.com, which you can click at any time to submit your opt-out request.
  • You have the right to request that we limit the use and disclosure of all your sensitive personal information, where applicable.
  • For users under the age of 16, we will never sell or share your personal data unless you are a user aged 13 to 15 and you provide explicit, direct consent, or if you are under 13, your parent or legal guardian provides explicit, verifiable consent for this activity.

To exercise any of these rights, you can submit a request via the dedicated webform available in the Privacy Policy section of our website, or send an email to our privacy team at [email protected], or contact us via telephone at +353 87 352 7318. We will respond to all valid user right requests within 45 calendar days of receiving the request, and we will never charge you a fee for submitting and processing these requests, unless your request is clearly repetitive, excessive or manifestly unfounded. Before fulfilling your request, we may take reasonable steps to verify your identity, to ensure that you are the legitimate owner of the relevant personal data, to prevent unauthorized access or fraudulent requests.

7. Data Security and Data Retention

We implement comprehensive, state-of-the-art technical and organizational security measures to protect your personal data against unauthorized access, accidental loss, alteration, destruction, disclosure or misuse. All sensitive transaction data such as payment information is transmitted via end-to-end TLS 1.3 encryption, all our server systems are protected by industry standard firewalls and regular penetration testing, our staff are trained on mandatory data privacy protection protocols on a recurring basis, and access to personal customer data is restricted to only a small, authorized team of employees who require that access to fulfill their job duties.

We will only retain your personal data for as long as it is strictly necessary to fulfill the exact purposes we originally collected it for. For order-related data, we retain it for the full duration required to complete your order, plus a 7-year retention period to comply with applicable Irish tax and commercial accounting legal requirements. For marketing consent records, we retain that data until you choose to unsubscribe or withdraw your consent. For anonymized analytics data, this data is stored in a form that can no longer be linked back to individual users indefinitely, to help us improve our long-term site performance. After the relevant retention period expires, we will securely delete or irreversibly anonymize your personal data, in line with our internal data disposal protocols.

8. Cross-Border Data Transfers

Our company is based and registered in Ireland, within the European Economic Area (EEA). Wherever we transfer your personal data to third-party service providers located outside of the EEA, we ensure that appropriate, robust data protection safeguards are in place to protect your rights. For all such cross-border transfers, we use the European Commission approved Standard Contractual Clauses (SCCs), or ensure that the recipient country has an adequacy decision that has been formally recognized by the European Commission, to guarantee that your personal data receives the same level of protection that it is afforded under GDPR rules. If you wish to receive a copy of the relevant safeguards we have implemented for any cross-border data transfer, you can contact our privacy team at any time via the contact details provided in this policy.

9. Updates to This Privacy Policy

We may occasionally update and revise this privacy policy on a periodic basis, to reflect changes in our business operations, new regulatory requirements, or updated industry best practices for privacy protection. When we publish any material changes to this policy, we will update the effective date listed at the top of this document, and post a prominent notification on the homepage of www.infinitybridgeshop.com, to make sure that all our users are aware of the revisions before they take effect. We encourage you to review this policy on a regular basis to stay informed about how we are protecting your personal information. Any continued use of our website after the effective date of the revised policy will be considered as your acknowledgement and acceptance of the updated terms.

10. Contact Information and Complaints

If you have any questions, comments, or concerns about this privacy policy, or any aspect of how we process your personal data, or you wish to submit a request to exercise any of your data rights, you can contact our designated privacy representative directly via the following channels:

  • Email: [email protected]
  • Postal Address: INFINITY BRIDGE LIMITED, 2 Boíreann Bheag, Roscam, Co. Galway, Galway, H91 XAP9, Ireland
  • Telephone: +353 87 352 7318